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Privacy Policy

January 1, 2020

Protecting your information is important to us.  The following guidelines set forth our general privacy practices and principles that apply to information we collect through our website located at (the "Website"), for the University Plaza Hotel & Convention Center in Springfield, Missouri, which is operated by Atrium Hospitality LP (collectively, “we,” “us,” or “our”).  We use this privacy notice to clearly disclose to you our privacy practices in a manner that is easy to understand.  If there is something you do not understand about our privacy practices, please feel free to contact us at

This privacy notice does not apply to products or services provided, or information obtained, other than through the Website.  We do not intentionally collect information from persons under the age of 18, so please do not use this Website if you are under the age of 18.  We may change this notice from time to time so please check back often.  If we significantly change our collection, use, or disclosure practices, we will try to send you a notice via email if you have provided us with an email address.  Please keep in mind that some of the services mentioned specifically in this notice may not be available on the site at this time. 

Our Website is used to provide you information about the hotel and to enable you to book a room and sign-up to receive information about special offers at the hotel.

What information do we collect from you?

In brief:

As part of providing services to you, we may collect personal information about you.

As part of providing services to you, we may collect information, including personal information, about you or your business.  Personal information is data that can be used to identify you.  The information includes but is not limited to:

  • Name
  • Email address
  • Phone Number
  • Mailing Address
  • Credit Card Number and Expiration Date
  • Your company
  • Stay or trip information and preferences, such as your preferred location/facilities, dates and number of people/children traveling with you
  • Special needs or conditions that may impact your stay
  • Other information you disclose when you ask us a question about our Website or our services
  • Technical information about your use of our site including IP address, device identifier, and viewing information
  • Geo-location information telling us from where you are accessing the Website

If you apply for a job on our Website, you will be referred to the Atrium Hospitality Website where we ask you to create an account using your name, email address, postal address and phone numbers.  You will be asked to upload a resume which may also contain your personal information including job history and contact information.

In addition, if you send us an email, fill out a feedback form, call us, or communicate with us in any other way, we will collect that information in order to respond to your request, feedback, or question.  We will use and share information you provide to us only as described in this Privacy Policy.  We may also collect certain technical information from you ("Technical Information"). 

  • Information about the device(s) you use to access the Website, including MAC address, IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, device type, and device identifiers
  • Information about your visits to the Website, including the full URL clickstream to, through and from these websites (including date and time)
  • Information we need and use to facilitate your use of the Website (including to provide access to third-party websites and services), such as URL requests, destination IP addresses, or device configuration details

Webpages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page

How do we collect information from you?

In brief:

We collect information from you directly when you enter it into a form on our Website. We collect information from you indirectly and automatically through the use of cookies, web beacons and log files.

Direct Collection

We collect much of the information listed above directly from you when you submit it on our Website.  This includes information you share on the Contact Us page of our Website. 

Indirect Collection – Cookies and Other Technology

As part of offering and providing customizable and personalized services, we use cookies and other online tracking technologies to store and sometimes track information about you.  We may use these technologies to:

  • Collect Technical Information
  • Provide you with personalized content based on your use of our site
  • Enable you to more easily use our site by remembering and using contact information, purchasing information, and registration information
  • Evaluate, monitor and analyze the use of our site and its traffic patterns to help improve our site and services
  • Assist us with ad reporting functions such as to learn which ads are bringing users to our Website

The types of technologies we use include:

Cookies.  A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer’s hard drive.  Cookies enable us to identify your browser as a unique user.  Cookies may involve the transmission of information from us to you and from you to us.  Cookies may also be used by another party on our behalf to transfer information to us in accordance with their privacy statement.  Some cookies are "persistent cookies."  They are used by us each time you access our Website.  Other cookies are called "session cookies."  Session cookies are used only during a specific browsing session.  We may use a session cookie, for example, to remember that you have already navigated through a particular menu, or that you have entered in age information for a portion of a site that is restricted by

age.  We may also use "analytics cookies" that allow web analytics services to recognize your browser or device and, for example, identify whether you have visited our Website before, what you have previously viewed or clicked on, and how you found us.  Analytics cookies may collect information about your location.  Our third party analytics provider collects analytics on your use of our booking service, phone calls, email requests and forms. This information is provided anonymously for statistical analysis only.  Analytics cookies are usually persistent cookies.

Web Beacons.  We also employ a software technology called a clear GIF (Graphics Interchange Format), also known as a pixel tag or Web beacon.  A clear GIF is a line of code that we place on our Websites or in e-mails which allows us to analyze our advertising and the general usage patterns of visitors to our Websites.  These help us better manage content on our site by informing us what content or promotions are effective.  Unless you consent, we do not collect personally identifiable information from you through the use of web beacons.  You may not disable Web beacons.

Log Files.  Like most standard website servers, we use log files.  Log files track Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks.  We utilize this information to analyze trends, administer the site, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.

Social Networking.  The Website permits you to use a third party social networking platform such as Facebook, Twitter, Pinterest, Trip Advisor and Four Square.  These plug-ins allow you to follow us on those services.  When you use social networking platforms and plugins, you share your information with them and their privacy notice applies to their disclosure of such information.  In addition, they may be able to collect information about you, including your activity or may notify your connections on the social networking platform about your use of our Website.  Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising.  Please note that their own privacy polices apply and we encourage you to read them.  We may add new social networking plugins and buttons to our Website from time to time.

Media Tags. When we engage in a social media campaign on our Website, we may use media tags.  These tags tell our analytics service where Web traffic originates from and the source of the traffic. 

What choices do you have about the collection of information about you?

In brief:

You can always choose not to submit information. You can disable cookies in your browser. You can choose not to use social networking plug-ins. You can opt-out of our marketing related emails.

Direct Collection. If you do not want to share your information, you can choose not to participate in a particular service or activity.

Cookies. You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent. You may lose some features or functionality when you disable cookies. Remember, also, that disabling cookies is browser specific. If you log on using Google Chrome, you must also disable cookies in Safari if you use that browser at a different time.

Google Analytics. If you do not want your activity on this Website to be tracked by Google Analytics, you may opt out by using this link:

Web Beacons. It is not possible to disable Web beacons.

Log Files. It is not possible to disable log files.

Social Networking. If you do not want to share your information, you can choose not to use social networking plug-ins.

Media Tags. It is not possible to disable media tags.

Marketing Emails. To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from us for you to let us know that you have chosen to stop receiving such emails from us.

Do Not Track. Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Website does not support DNT codes.

How do we use your information?

In brief:

Our main goal in collecting information is to improve the site and provide you with the best possible experience on the site. For example, by using the information we collect, we can provide you with an easy to use and readily available forum to ask questions about our products and services.

We may use your personal information and Technical Information to:

  • Answer questions you may have about our hotel
  • Notify you of other products or services available from us and our affiliates
  • Respond to your Request for Proposal about an event you wish to book at our hotel
  • Respond to your request about employment opportunities at our hotel
  • Personalize online content so that is applies to you and your interests
  • Send you emails about updates, information, or alerts regarding the Website and the hotel
  • Provide you with advertising targeted on your interests
  • Make our services and Website better
  • Compile, analyze and do research on our users demographics and behavior
  • Operate the Website, including administration, internal operations, troubleshooting, data analysis, testing, research, statistical and survey purposes
  • Facilitate applications and interviews for career opportunities
  • Manage your access to the Website
  • Send you information that allows you to use the Website
  • Comply with applicable laws and regulations and other legal requirements
  • Maintain the security of the Website
  • Detect, investigate and prevent activities that may violate our policies or be illegal
  • Improve the Website and present content and information in the optimize way for you and your device(s)
  • Provide advertisements on the Website
  • Measure or understand the effectiveness of advertising we provide to you and other customers like you, and to deliver relevant advertising to you

We use, and share location data only to provide and improve our service. We use media tag and analytics cookie information for analytics purposes but do not associate your personal information with them.

Who is collecting your information?

In brief:

We collect your personal information and may use third party service providers to assist with that collection.

When you are on our site and are asked for personal information, you are sharing that information with us and our affiliates and service providers. Although we generally operate the Website and collect the information, we may engage third party service providers to assist us in that collection.

Other websites to which we link may collect personally identifiable information about you when you visit those sites. The information practices of other websites linked to our websites are not covered by this privacy notice. This includes websites for the hotel brands we operate and any apps provided by such brands.

With whom do we share your information?

In brief:

We share your information with companies who assist us in providing services, when we need to protect our Website or information and when we sell our businesses. We do not sell your personal information to third parties.

We will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:

Service Providers

We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering, or mailing, website development and operation, answering customer questions about products or services, sending postal mail or email, analyzing website use, processing payments, and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.

We use a third party service, currently TravelClick, to provide our hotel room booking service. Information provided to this service is retained for 30 days.

We use third party service, currently Tambourine, to administer our Website and Analytics.

Data in the Aggregate

We may disclose “blinded” aggregated data and user statistics to prospective partners and other third parties. Blinded data is data that does not identify an individual person.


We also may disclose your information in special cases. For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms of Use, or may be causing injury to or interference with our rights or property, other website users or customers and their information, or anyone else who may be harmed by such activities. We may disclose access or monitor your personal information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services and our information security.

As we continue to develop our business, we may buy or sell businesses or assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a transaction involving the sale of some or all of our businesses, customer and site visitor information may be one of the transferred assets and may be disclosed in connection with negotiations relating to a proposed transaction. In such case, the transferred information may become subject to a different privacy notice.

How can I control my personal information?

In brief:

We offer our customers choices for the collection, use and sharing of personal information.

You may contact us at if you wish to view, edit, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this Website, you should contact a representative at

How do we protect your information?

In brief:

We offer our customers choices for the collection, use and sharing of personal information.

Financial Information

When you book a room at the hotel on our Website, you provide your credit card information to our third party booking service provider. Our provider uses industry standard security measures to keep your credit card information safe. We use encryption technology on the booking page. You will know that a page uses encryption when you see https at the beginning of the URL in your browser.

Other Information

Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Except as specifically stated, this site does not use security encryption measures. Information that you disclose by use of this site (as with any site that is non-secure), by posting a message or using e-mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.

Your California Privacy Rights.

In brief:

California residents are entitled to additional protections under California Law including the right to request information about third parties to whom we disclose information for marketing purposes.

Requests for Information Under Current Law

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email or written request at the address below.

Make sure to state that you are a California Resident.

In addition, a business subject to California Business and Professions Code Section 22581 must allow California residents under age 18 who are registered users of online sites, services, or applications to request and obtain removal of content or information they have publicly posted. Your request should include a detailed description of the specific content or information to be removed. Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances. As stated above, persons under 18 may not use the Website.

Do Not Track

As stated above, our Website does not support Do Not Track (DNT) codes.

California Consumer Privacy Act

It is anticipated that after January 1, 2020, you will have additional rights under the California Consumer Privacy Act of 2018 (CCPA). If you are a resident of the State of California, under the CCPA it is anticipated that you will have the right to:

  • Request what personal information we have collected about you, where it was sourced from, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;
  • “opt out” of allowing a us to sell your personal information to third parties;
  • require us to delete your personal information with some limited exceptions such as completing transactions, detecting security incidents and complying with legal obligations; and
  • receive equal service and pricing even if you exercise your privacy rights under the CCPA.

The CCPA also provides that if a company has a privacy notice that allows you to opt-out or opt-in to the use of your personal information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

We do not currently share your personal information with third parties for marketing purposes. Therefore, we do not maintain a list of third parties with whom we share personal information for marketing purposes. If that changes, we will update our privacy notice.

If you are a California resident and wish to request information about how to exercise your third party disclosure choices after

January 1, 2020, you must send a request to the by email or postal mail to the address below.

Address for California Privacy Requests

Atrium Hospitality LP
Attn: Your California Privacy Rights
12735 Morris Rd Ext Suite 400
Alpharetta, GA 30004

Please include your name, street address, city, state, and zip code (your street address is optional if you wish to receive a response to your request via email). We will not accept requests via the telephone or by fax. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

Your Nevada Privacy Rights

In brief:

We do not sell your personal information.  

Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. We do not sell your personal information to third parties as defined in Nevada law.

For Our Friends in the EU.

We do not market our products or services to persons located in the European Union. However, for those located in the EU, we do use reasonable efforts to abide by the privacy rights contained in the EU's General Data Protection Regulation ("GDPR") . Accordingly, if you are located in the EU, you may have certain privacy rights as described in the GDPR. For example, you may request to have your information deleted, although we may retain information for backups, prevention of fraud and abuse, satisfaction of legal obligations or other ongoing legitimate interests. You may decline to share certain personal data, in which case we may not be able to provide you with some features and benefits.

Legal Basis for Processing

We process your personal information for the purposes of facilitating hotel booking transactions with you and the legitimate interest of providing you with information about our hotel and services.

Right of Access

If you wish to access your personal information, please contact us at the address or number below.

Right to Correction

If the personal information we hold about you is inaccurate or incomplete, you may request to have it corrected. If you are entitled to have information corrected and if we have shared your personal information with others, we will let them know about the rectification where possible. You may also ask us with whom we have shared your information. We will let you know, where possible and lawful, so that you can contact them directly.

Right to Erasure

You may ask us to delete or remove your personal information in some circumstances, such as where we no longer need it or if you withdraw your consent (where applicable). If you are entitled to have your information deleted and if we have shared your personal information with others, we will let them know about the deletion where possible. You may also ask us with whom we have shared your information. We will let you know, where possible and lawful, so that you can contact them directly about erasure.

Right to Object

If you are located in the EU, this privacy notice gives you the right to object to our processing that is based on legitimate interests by contacting us at the address or number below. If you are entitled to restriction and if we have shared your personal information with others, we will let them know about the restriction where it is possible for us to do so.

Right to Data Portability

If you located in the EU, this privacy notice gives you the right, in certain circumstances, to receive a copy of personal information we've obtain from you in a structured, commonly used and machine readable format, and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

Rights in Relation to Automated Decision-Making and Profiling

If you are located in the EU, this privacy notice gives you the right not to be subject to a decision based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us. We do not engage in automatic processing. Some third party sites to which we link, such as social networks, may engage in automatic processing. See their privacy policy for information on objecting to automatic processing.

Right to Withdraw Consent

If you provide your consent to the processing of your personal information and that consent forms our legal basis for processing, this privacy notice gives you the right to withdraw your consent at any time by contacting us at the number below.

Right to Lodge a Complaint

If you are located in the EU and you believe that we have infringed your rights under this privacy notice, please contact us by sending an email to or calling us at: (678) 762-0005.

Who do you contact with questions or concerns about our Privacy Notice?

If you need further assistance, please send an e-mail with your questions or comments to or write us at:

Atrium Hospitality LP
Attn: Privacy
12735 Morris Rd Ext Suite 400
Alpharetta, GA 30004